Web Media: PopSugar Bylines

Screen Shots Enclosed ——– I set up in a small, white office on Friday morning. The room was normally used for impromptu meetings at PopSugar, but today, it was the brightest room available for a portrait shoot. My job was to create a set of byline portraits to be used with each article on the web magazine, and the shot list consisted of over 60 editors from all departments. The shoot was a two-day planned event with five to ten minutes scheduled per editor, and it was orchestrated to whisk the editors in and out for quick head shots in between meetings. The first day I was scheduled to photograph a little less than half of our target number, with the second shoot on Wednesday carrying the bulk of our work. Several of the editors were from New York or Los Angeles, with a handful from the London office. PopSugar was in the middle of a project, and the energy in the office was bustling. The timing could not have been any more convenient for my job, but that was part of the plan. It’s a once-a-year event that everyone is in San Francisco at once, and the line for […]